Cookie Policy

Overview

On thesevensstadium.com website, and our mobile websites (“the Platforms”) we and third parties can store and access cookies, IP addresses and use other tracking technology methods to enable platform functionality, collect aggregated data about website usage, improve your online experience and manage and tailor our advertising and service communications with you. There are means of disabling cookies as set out below if you choose to do so, however this may affect your use of our Platforms. See below for more information about what cookies are, the tracking technology we use, and how we use them.

What is a cookie?

A cookie is a small file that is placed and stored on your browser or device by a platform. Cookies allow a website owner to distinguish the activities carried out from your device from other users of that website. Each website can send its own cookie to your browser or device if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.

How do we use cookies and our types of cookies?

Our Platforms use different types of cookies. Cookies can be categories based on several attributes: Session cookies exist just for your session on our Platform and persistent cookies exist for a period of time after your visit; First party cookies are cookies set by our Platforms and third party cookies are set by third party platforms. We utilise both session and persistent cookies, and first and third party cookies.

We also use cookies for different purposes. For example, we use some cookies to provide a seamless service when you complete a booking, or where you don't complete a booking (so we can inform you of this and provide assistance) and other cookies to improve our use of advertising to make it relevant to you. To assist you, we've provided a more detailed explanation of the types of cookies we use below categorised by the purpose of the cookies.

  • Essential Cookies - These cookies are essential for the operation of our Platforms. They include, for example, cookies that enable you to log into secure areas of our websites, progress or complete a booking or make use of other online services we provide. They also include cookies that help us understand how users use our website, allowing us to improve the overall experience without being able to identify or target you or any other user individually.

  • Functional cookies – These cookies are used to recognise you when you return to our Platforms. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region) and to identify to us where you don't complete a booking (so we can inform you of this and provide assistance).

  • Marketing cookies – These cookies record your visit to our Platforms, the pages you have visited and actions you have taken. We will use this information to make our own advertising displayed on other platforms (by third party advertising providers) more relevant to you. We may share this information with third parties for this purpose, for example, we may serve you a relevant advertisement based on your browsing history with our Platforms. We also use third party cookies so we can personalise our advertisements to you and to help us analyse our customers' behaviour. Our third party advertising providers set anonymous cookies on other websites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit our Platforms. We then personalise our advertisements to you based on this information.

How can I reject cookies and/or delete existing cookies?

You can update and change your cookie preference in our cookie preference centre that you can access above.

Besides the above-mentioned cookie preference centre, you can change your cookie setting in your browser, and in some cases in your devices, too. You can set your browsers or devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to you and accordingly you may not be able to take full advantage of all of the website's features. Each browser is different, so check the ‘help’, 'options', 'preferences' or similar menu of your browser to learn how to change your cookie preferences. The following links provide more information on cookie settings for commonly used browsers: Cookie settings in Internet Explorer; Cookie settings in Firefox; Cookie settings in Chrome; Cookie settings in Safari web and iOS.

You can also visit http://www.aboutcookies.org/ which contains comprehensive information on how to do this on a wide variety of browsers. This site includes details on how to delete cookies from your computer as well as more general information about cookies. We do not recommend turning cookies off when visiting our Platforms as this could disadvantage you by preventing you from making bookings through our loyalty schemes or preventing you from booking certain types of products and services. It may also mean that certain parts or functions of our websites do not work properly. Please also note that if you delete your cookies, we may no longer automatically recognise your preferences, such as language and country preferences, any previous consent to terms and conditions or any opt‑outs.

In relation to advertising cookies, if you are in the EU you can use the YourOnlineChoices.eu website which allows you to set which advertising cookie providers you accept, and which you do not. You can manage cookies set by third parties by visiting the specific websites of these third parties. For example, all the data collected on you by Google can be accessed at myactivity.google.com.

Detailed information about cookies

This table details some examples of the different cookies that our Platforms use. The table sets out information explaining the purpose of these cookies and where applicable, includes links to further information that may be of use.

Cookie Name Party Description Domain Cookie Category Lifespan
bm_sv First Party This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. Essential cookies PERSISTENT
OptanonAlertBoxClosed First Party This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. Essential cookies PERSISTENT
_ga_xxxxxxxxxx First Party Google Analytics Cookies Functional cookies PERSISTENT
AWSALB First Party AWS ELB application load balancer Essential cookies PERSISTENT
ASP.NET_SessionId First Party General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server. Essential cookies SESSION
ak_bmsc First Party This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. Essential cookies PERSISTENT
OptanonConsent First Party This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. Essential cookies PERSISTENT
_gid First Party This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited._gid Functional cookies PERSISTENT
_hjSessionUser_xxxxxx First Party Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. Functional cookies PERSISTENT
_hjTLDTest First Party When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. Functional cookies SESSION
ADRUM First Party AppDynamics - browser performance management tool uses this cookies to collect web performance data and IP addresses. Functional cookies SESSION
_hjSession_xxxxxx First Party A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. Functional cookies PERSISTENT
AWSALBCORS First Party This cookie is managed by AWS and is used for load balancing. Essential cookies PERSISTENT
_ga First Party This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. Functional cookies PERSISTENT
_gat_UA-XXXXXX-X First Party Google Analytics Cookies Functional cookies PERSISTENT

Other tracking technologies

We use clear image files, pixel tags and other similar technology embedded within emails we send to you and on our Platforms. These files are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear images are embedded invisibly on web pages or in emails. We may use clear images (a.k.a. web beacons, web bugs or pixel tags), in connection with the Platforms to, among other things, track the activities of Platform visitors, help us manage content, and compile statistics about usage of the Platforms. We and our third-party service providers also use clear images in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

We use aggregated statistics provided by third party digital platforms about your interaction with us across multiple devices, such as your laptop and mobile, based on your log ins into different services offered by these third parties. These statistics help us understand your journey across different devices and personalise the look and feel of our Platforms. These third party digital platforms also allow us to personalise our advertisements to you on your various devices on the basis of your behaviour on one or more of your devices where you have logged into the relevant third parties’ services.

We use other aggregated data provided by third party digital platforms including demographic information (such as age and gender) and your interests (such as travel and shopping) derived from your other website usage, together with our own aggregated data about your interactions with us on our Platforms to understand user behaviour to improve our Platforms, products and services. We do not disaggregate this data to identify your specific demographic or interest information.

For US users: Online behavioural advertising

You may opt‑out of many third‑party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"). For more information and available choices for third‑party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA). Opting out of these networks does not otherwise limit the collection of personal information described elsewhere in our Privacy Policy. Understand that even after opting out you will still see online ads. Opting out only means that network members from whose ad networks you have opted out will no longer deliver targeted content to you. You may continue to see interest‑based advertisements from other parties from whom you have not opted out, or from companies that have not adopted the self‑regulatory standards for Online Behavioural Advertising that we follow. You will also continue to receive generic ads that are not targeted based on your visits to multiple websites.

Use of Google Analytics

This site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data (such as cookies and IP address) by downloading and installing the browser plug‑in available under https://tools.google.com/dlpage/gaoptout/. Further information concerning Google’s terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP‑masking).

Useful links

The following website gives information specifically about privacy (such as issues around Internet advertising): YourOnlineChoices.eu ‑ as referred to above this allows you to set which advertising cookie providers you accept.

Updates

We may amend our Cookie Policy from time to time to keep it up to date with legal requirements and the way we operate our Platforms. If we decide to change our Cookie Policy, we will place any updates on our Platforms, such as this webpage. Please regularly check this webpage and the Cookie Policy of any relevant Platforms for the latest version of our Cookie Policy.